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IPOs that went WRONG!

December 30, 2022 5:00 pm
Published by: David Richardson

An IPO (initial public offering) is when a company sells its shares on the stock market for the first time.

Companies often do this to raise money, expand their operations, and build their brand. However, what happens when an IPO doesn't go well?

In this article, we'll look at some of the IPOs that went wrong—those which led to bankruptcy or left shareholders disappointed!

3 IPOs That Should’ve Stayed Private

Going public is a big moment for any company. It's a chance to make their name known and show off their success.

However, it can also be risky—if they’re not careful, going public could put the company in an awkward position that could negatively affect it for years to come.

For instance, let’s look at three companies that did just that: is a perfect example of how not to IPO. It was a company that went public with an inadequate business model and never recovered from its mistakes.

The company raised around $82.5 million at the beginning of its IPO, with shares debuting at $11. Sadly, just nine months later, it filed for bankruptcy. was doomed from the start because it didn't study its competitors, understand the market, or set its prices right.

The company failed to realize that its products were readily available in local grocery and pet stores. As a result, most customers chose to buy their supplies right away rather than wait a few days for delivery.


It's always a bummer when a company you've invested in tanks. However, it can be especially tough to swallow when the company's IPO value is $6 billion, and then it drops to just over $3 billion!

That's what happened to Root, an auto insurance startup, when its stock price dropped 40% from its opening price of $27 per share.

Unfortunately for the company, this wasn't the only thing going wrong: they were also suffering from a decline in revenue and an increase in losses.

It's probably due to poor business performance like these factors that caused their stock price to drop so quickly—and unfortunately for shareholders, it doesn't look like there's much hope for improvement anytime soon.

The was founded in 1994 by a group of Cornell students and was one of the most successful IPOs of 1998. Shares of the company went on sale at $9 each, and they rose to $97 before closing at $63.50 by the end of the day.

However,'s success was very short-lived; by 2000, they faced severe financial problems due to the crash in technology stocks.

They simply couldn't show the revenue necessary to keep their investors happy after this crash. Two years later, The had cut its workforce in half, and its stock price had fallen to almost $1 per share.

For the past decade, the company has been a shell, trading at almost 10 cents per share—a fraction of its former worth.

Quick Recap

The world of IPOs can be tricky, and the list of IPOs that went wrong is long. The,, and are just three examples of companies that were supposed to do well but, sadly, fell flat.

However, it's not all bad news! Plenty of stocks have managed to make it big after going public—like Facebook and Amazon.

Plus, there are even more companies planning on going public soon, so we'll be watching with interest to see how they do.

The information in this article is well-researched and factual. Still, it contains opinions also, and IT IS NOT FINANCIAL ADVICE and should not be interpreted as such, do not make any financial decisions based on the information in this article; we are not financial advisors. We are journalists. You should always consult with a professional before making any investment decisions.

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